During the last few decades, the concept of Corporate Social Responsibility (CSR) has evolved from simple philanthropic activities to integrating the interest of the business with that of the communities in which it operates. We, at Jai Balaji Group, believe that by undertaking socially, environmentally and ethically responsible behaviour in governance of its operations, the business can generate value and long term sustainability for itself while making a positive contribution towards the amelioration of the society.
The Group is committed towards social inclusion and equitable development of communities and undertakes frequent distribution drives like food distribution during local events and clothing distribution during festivals as well as constant interaction with the rural dwellers. We make conscious efforts to alleviate the problems faced by the backward sections of society and to improve their quality of life by distributing artificial limbs, conducting blood donation and eye camps, and establishing a better water supply and drainage system in villages. Apart from providing necessities, we also provide educational as well as medical grants to those in need of financial assistance. The initiatives encompass sustainable livelihood, as well as environment, health, and education.
As a responsible corporate entity, the Group also assesses environmental issues, if any, on a periodic basis, for its manufacturing facilities. The Group takes conscious efforts to reduce, reuse, recycle and reclaim vital resources. Apart from these, we have also spearheaded numerous purposeful CSR activities to further implement our vision.
CHILDREN’S DAY 2019
As a part of its sustainability and social responsibility, the Group celebrated Children’s day on 14th November, 2019 at Nav Sagarbhabga Primary School and distributed gifts to all the school children and installed tank water facilities and computers in the school.
The outbreak of COVID-19 pandemic marked an unprecedented time in modern history that required the best of humanity. The Group, being deeply rooted in the local communities, made donations to the West Bengal State Emergency Relief Fund in wake of the prevailing crisis in West Bengal. Food distribution activities were also taken up by the Group among the Nabadiganta Villagers during the lockdown period. Jai Balaji Group has also taken requisite steps to prevent spread of COVID-19 including distribution of adequate number of masks and hand sanitizers among employees.
JBG TRAIL RUN
With the aim of promoting and creating awareness about physical fitness and it’s benefits, not only among the people but also especially for our employees, the first ever urban trail run- JBG Kolkata Trail Run by Sportiz- was flagged off 6 years ago on 12th January 2015, which has since become an annual tradition of health awareness as well as recreation among our employees. This year, taking in account the prevailing circumstances, JBG Kolkata Trail Run was organised virtually, allowing the participants to run anytime and anywhere according to their preference and convenience between 10th January 2021 to 16th January 2021.
For more info please log in to www.kolkatatrailrun.com